I came across an interesting idea today, I’m going to synthesize a bit, but it’s based on a lecture by Dieter Rams (who is deserving of his own article, and most likely will have one in the near future). Basically, the idea is that the goal of the designer should never be outstanding design. There is no such thing as outstanding design, it’s just an abstraction that is entirely unattainable. The goal is simply better design, better than what currently exists in some way. It could be easier to use, it could be more structured, or more aesthetic, but none of these things are outstanding, they are simple improvements.